Dutch e-commerce sites poorly prepared for Christmas rush
Only 20% achieve maximum availability
UTRECHT, 20041205 — Many Dutch e-commerce sites have made only minimal preparations for the increased number of visitors in December. The congestion caused by Sinterklaas [traditional Dutch celebration on 5 December] meant that, on average, only one in six sites was continuously available. This was the conclusion of WatchMouse, a Dutch monitoring site, following a survey of 25 e-commerce sites. Even worse figures are expected during the weeks before Christmas. Excessive interest from customers can overload the server or have dramatic effect on response times.
During the past month, WatchMouse – at its own initiative – closely monitored 25 sites where consumers can shop online, such as Bol.com, Wehkamp, Free Record Shop, De Bijenkorf, ECI, Bart Smit, Dixons and Bruna. The survey shows that the ‘up time’ – the time during which the server is online – varied from 98% to 99.6%. “This may seem high, but a score of 98% means that a site is not available for half an hour per day. This makes 14 hours a month, or a week a year”, says Mark Pors, one of the founders of WatchMouse.
The consequences of this are reflected not only in loss of income. Pors: “A website that is not available can cause stacks of work for a helpdesk and, at the end of the day, damage the brand’s image. The problem is that many website owners are unaware that sites are responding poorly, or not at all. If they were aware of this, taking action to intervene is simplicity itself: for example, by adding extra server capacity.”
WatchMouse has concluded from its survey that only 20% of the sites have achieved optimum accessibility. Given the increasing trend in online purchases, gigantic sums are involved. In the first six months of 2004, online expenditure rose to € 775 million; a 35% increase. Each online shopper spent € 227 from January through June of this year Blauw Research, September 2004.
December is also a top month for purchasing on the internet. Pors: “We saw response times and the number of error reports increase dramatically in the days leading up to Sinterklaas. This does not bode well for the even busier period before Christmas.”
WatchMouse
Companies can easily monitor their internet sites themselves, thanks to WatchMouse’s monitoring service.
WatchMouse has been monitoring internet sites and e-commerce applications for companies across the globe since 2001. WatchMouse has thousands of users in more than 70 countries. WatchMouse services are available in seven languages, and analyses are carried out through the world-wide monitoring network from a range of locations and networks.
Source
